Obviously：2024年网红营销白皮书-品牌如何通过创作者内容实现快速、高效、真实的营销（英文版）

The research showed that brands do not need to make a forced choice between authenticity and speed; in fact, the opposite is true. Trending topics trend for a reason: people are inspired by and interested in them. Platforms like TikTok and Instagram also tend to promote trending topics, making the content easy to discover and share—and extending its reach. As a result, quick-turn campaigns demonstrated considerable improvement over one-off rapid campaigns in three major areas: efficiency, eng