dentsu电通：2025年媒体趋势报告（英文版）

Over the last year, many marketers have experimented with generative AI applied to media, mostly through the expanding gamut of AI-powered tools developed by AdTech platforms such as Meta Advantage+ and Google Performance Max. While these solutions have shown promising results, they are bound to their specific platforms, at a time when more than a quarter (28%) of CMOs consider the integration of emerging technologies as the biggest challenge for their organizations.11