Infillion：2021年审视新的客户旅程-创意连接后全渠道营销报告（英文版）

This digital evolution has made it easier for brands to reach and engage with their target audience. However, the sheer volume of advertising and new channels have made it far more challenging to make an actual impact on customers. During one-on-one interviews with media decision-makers, an executive at Publicis Groupe told Infillion, “Everybody is being bombarded with ads nowadays. So much noise. How do we get attention with so much clutter in the marketplace?”To overcome this challenge, mar