光辉国际：2024年数据驱动的销售策略研究报告：利用精准执行获得竞争优势（英文版）

Great salespeople will always be worth their weight in gold… But these numbers show that selling needs to be approached differently, and that demands new skills from the seller. It means the art of selling needs to be supported by the science, so sellers can refine their selling according to data evidence that takes them in the right direction and identifies the right opportunities. In this eBook, we’ll look at how a data-driven and AI-enhanced approach to sales can meet the challenges of sel