凯度：2024年循环经济的营销手册（英文版）

Marketers are a pivotal force in scaling a circular economy. They cantake a leadership role in transformingorganisations and facilitating shiftsin consumer behaviour to delivertangible benefits for businesses,people,and planet.Businesses havecreated a now-normalised stateof overconsumption by creatingartificial needs and tapping intopervasive elements of the linear"take-make-waste"economic system,such as planned obsolescence.Overconsumption strains our climateand naturalsystems and