凯度:2024年循环经济的营销手册(英文版).pdf |
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Marketers are a pivotal force in scaling a circular economy. They cantake a leadership role in transformingorganisations and facilitating shiftsin consumer behaviour to delivertangible benefits for businesses,people,and planet.Businesses havecreated a now-normalised stateof overconsumption by creatingartificial needs and tapping intopervasive elements of the linear"take-make-waste"economic system,such as planned obsolescence.Overconsumption strains our climateand naturalsystems and
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