Digital Commerce 360：2024年第十版数字营销调研报告：消费者关注点与购买动机（英文版）

Shopper interest and attention can fluctuate based on anynumber of factors- some predictable and some not. However,the differences in mindsets and personal histories were clear inthis year's survey results. lf retailers want to entice willing buyers,reaching them with timely and relevant offers can make a worldof difference.

Take email inboxes, which is where the highest share ofsurveyparticipants said marketing efforts were most likely to influencethem. 37% said general email was i