英敏特：2025年亚太地区Z世代与Alpha世代消费趋势与市场机遇研究报告（英文版）

This Insights piece discusses Gen Z consumers in Southeast Asia (SEA) and is based off Mintel’s Global Consumer survey, run twice a year. The Global Consumer survey includes six Southeast Asian markets, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In the SEA market, we survey those aged 18 and above. While Gen Z refers broadly to consumers born between 1997 and 2012, the Gen Z consumers referenced in this piece are those aged 18-24 living in the six aforementioned