Mediaocean：2025年H2市场报告（英文版）

Despite growing economic uncertainty, most marketers plan to maintain or increase spend across the majority of media channels in the second half of 2025. That said, signs of softening are beginning to appear, with 7 in 10 media channels seeing a rise in the share of marketers planning to decrease investment. CTV moves to the top, with 58% planning to increase spend—up slightly from 55% from the previous wave. This modest lift still outpaces every other media type,— reflecting continued confid