Valtech：消费者征程：2026年汽车购买者真实需求洞察报告（英文版）

Our research confirms that the fundamentals of mobility are being redefined. Buyers are moving beyond product features and image toward substance, trust and seamless experiences that span the entire journey. More than half of customers — and nearly six in ten in Europe — want their next purchase to be fully online. At the same time, 81% still expect direct human access when it matters, proving that digital-first does not mean no human connection. Inside the car, expectations are accelerating