DeepDive：2024年程序化数字户外广告（pDOOH）研究报告：动态、智能、高效、数据导向的品牌与绩效营销机会点（英文版）

We’ve teamed with them to show exactly how pDOOH impacts the advertising ecosystem, and just how innovative, creative and effective it can be in reaching a variety of campaign goals - whether it’s awareness, conversion, increasing footfall or boosting sales revenue. You’ll see first-hand evidence of the power of pDOOH from a wide range of sources, and see how brands as diverse as Maltesers, Lucozade, Dell and the Woodland Trust can amplify their campaigns by harnessing the medium.