Optimove：2024年消费者营销疲劳报告（英文版）

Optimove Insights, the analytical and research arm of Optimove, conducted a survey of 305 U.S. citizens in January 2024, shedding light on consumer attitudes toward marketing fatigue. The 2024 Optimove Insights Report on Marketing Fatigue, Consumer Perspectives presents findings that underscore a growing concern among consumers regarding excessive marketing messages, with a staggering 81% expressing a willingness to unsubscribe from brands that inundate them with such communications. Despite