尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（1月版）（英文版）

Visitation Rate in January: Compared to last year, in January more consumers went out to eat (+3pp) and drink (+2pp), although they limited the frequency of their outings, preferring monthly outings. • Categories Drunk: Whereas the most popular category in December was hot beverages, in January beer takes first place. Beer is also the category perceived as offering the best value for money, the best quality of service and the most enthusiasm. Cocktails remain a category of experience and inno