福布斯Forbes：新营销形式的崛起2015年（英文版）

This year, our focus is on how and why business leaders should build “data-centric” enterprises to leverage the full power of all of the insights and resources at their disposal. The study shows that while some forward-thinking executives have the tools and people in place to win with data, many companies need help to become fully fledged modern marketers. In the pages that follow is a wealth of expertise and guidance provided by advertisers at the top of their data game.While some may be “lagga