ForgeX ：2025年AI在基于账户的营销（ABM）中的应用报告：用例、挑战及战略意义（英文版）

The application of Al for Account-Based GTMprograms is still taking shape. While enthusiasmis high, many organizations arenavigating uncertainty as they test early usecases,confrontimplementation challengesand work to identify where Al can drive thegreatest impact.This report provides a clear view of where Alis being used today, where adoption is likelyto grow next, and the friction points thatcontinue to stand in the way of broaderimplementation.For B2B marketing teamsthat are experimenting