G2：2024年软件买家行为分析报告（英文版）

Under pressure. There’s no better way to describe the intensity of the landscape that B2B software vendors face. The promise of AI is causing software buyers to open up their wallets. Still, while a majority believe software budgets are increasing over the upcoming year, the opportunity to win and retain the customers that hold those budgets is becoming more challenging. Buyers aren’t willing to wait to see value. Deal velocity is slowed as buying cycles have increased. Their software investm