凯络Carat：2025年算法时代下的快消品营销研究报告：六大考量因素（英文版）

For decades, CPG brands have led the way in building success by achieving shared scale, that is, creating mental and physical availability through mass media.But today, the landscape has shifted. Algorithms now shape consumer experiences, redefining how brands capture attention and drive growth.In this exclusive report, Carat unpacks the evolving dynamics of shared scale, revealing how CPG brands can stay ahead by leveraging: