Bizrate Insights：2024年第二季度消费者洞察增强您的社交商务策略报告（英文版）

As online shopping has become a lasting lifestyle for today’s consumers, social media has grown into our virtual shopping mall. Users chance upon new products, encounter influencer recommendations, seek reviews, make purchases, and engage with friends, creators, and brands—turning these platforms into an all-in-one destination blending entertainment, connection, and commerce. Social media is now a central marketplace encompassing—and blurring—all phases of the shopping journey. Brands that un