尼尔森IQ：2025年亚洲渠道动态：消费者趋势与偏好演变研究报告（英文版）

Hong Kong: Supermarkets continue to be the primary channel for FMCG purchases but are currently experiencing a period of stagnation in growth. Smaller retail channels tend to compete amongst themselves, having a relatively minor impact on the established key account channels. • Singapore: While supermarkets remain the main channel, the rising cost of living is a significant factor influencing consumer behavior. This has led to an increased popularity of cross -border shopping as consumers see