IQVIA艾昆纬：2025年衡量科学传播对推动卓越发射的影响：医疗事务的数据驱动框架报告（英文版）

In an increasingly complex and competitive launch environment, Medical Affairs teams are under growing pressure to engage with a broader and busier set of stakeholders than ever before, to communicate often complex science to ensure a strong understanding of a product’s profile, to build advocacy, and to deliver metrics that measure the strategic value and operational effectiveness of their work. This can be challenging for two reasons. First, establishing appropriate metrics around results i