CreatorIQ：2024年20世纪20年代（至今）最具影响力的网红营销趋势报告（英文版）

The single greatest shift in the creator marketing space from 2020-2023 was the sophistication of the industry, which was in turn fueled by the professionalization of creators. Brands treated creators as serious partners, offering select creators compensation and creative control. The result? Creators evolved from a nice-to-have channel to publishing partners capable of powering business outcomes.