Circana：2023年第四季度美国药品频道景观报告（英文版）

In Q4 2023, drug channel sales continued to lag the multioutlet market as consumers shopped value channels to save money. But consumer needs in women’s health, healthy aging, sexual health, gut health, and sleep all present opportunities for the channel to grow. This report follows up on trends identified in our previous analyses and examines how those trends compare to the broader multioutlet and convenience channel landscapes.