尼尔森：2014年全球电子商务报告（英文版）

E-Commerce: Evolution Or Revolution in the Fast-Moving Consumer Goods World?  E-commerce is big business and getting bigger every day. Growth estimates from eMarketer report that business-to-consumer (B2C) e-commerce sales worldwide will reach $1.5 trillion in 2014, increasing nearly 20% over 2013. But not all e-commerce categories are created equal.The most popular e-commerce categories, not surprisingly, are nonconsumable― durables and entertainment-related products. Nielsen reports that almos