BCG波士顿咨询：2024年AI赋能的营销蓝图：解锁个性化营销、预测洞察与实时决策的无限潜能（英文版）

Marketers are constantly bombarded with pitches from tech providers and platforms, each claiming that their AI solution will revolutionize the way their brand engages with customers. They wonder: Where do I start? Which areas should I prioritize? To address these questions, we conducted one of the largest studies of its kind, surveying more than 2,000 marketers globally and speaking with over 50 marketing leaders. (See “About the Study.”) Through our research, we developed a clear framework t