国际商会ICC：2025年国际市场、意见和社会研究及数据分析行为准则报告（英文版）

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (hereinafter referred to as “the/this Code”) is designed to ensure that users and commissioners of research, and the general public have confidence in the way research is collected and the conclusions drawn. Within the context of misinformation and disinformation, together with a rapidly evolving digital environment, confidence in research amongst all stakeholders is more important than ever. Market, o