麦肯锡：2025年“注意力方程式”：消费者注意力抢夺之战研究报告（英文版）

The challenge of attracting and retaining consumer attention is a matter of supply and demand. The sheer volume and diversity of content available to audiences is greater than ever before. But the time that people have or are willing to devote to consuming those various forms and formats of media and entertainment, including video, audio, gaming, print, social platforms, and live events, is finite. Over the past decade, the total number of hours each day that consumers watch, listen to, rea