First Insight：2025年自有品牌的悄然崛起及其对零售行业的影响研究报告（英文版）

The retail world is at a crossroads. Consumers are changing. Economic pressures are mounting. Legacy assumptions about national brands driving loyalty no longer hold. Private label offerings, once seen as lower -tier, are emerging as strategic assets. The economy is pushing shoppers to rethink every dollar. Tariffs, inflation, and general economic unease are forcing even high -income consumers to become more value -conscious. According to the Private Label Manufacturers Association, private l