Disqo：2024年广告支持的流媒体电视 - 在快速发展的联网电视（CTV）领域优化品牌体验报告（英文版）

The majority of consumers already have their own streaming accounts, individually or through family plans. About a third reported streaming through someone else’s subscription. This number is much higher among GenZers (55%), who are almost twice as likely as the general public to share accounts. This is not at all surprising given that younger consumers have lower incomes; thus, they are more likely to share passwords with their parents or friends. However, in 2024, more streaming providers w