Skai：Advertising Trends：2024年第一季度季度趋势报告（英文版）

Heading into 2024, most of the fundamental growth trends across digital channels from 2023 remain intact. There is still broad-based growth across retail media, with similar contributions from all manner of ad types, industries ƏȇƳƏƳɮƺȸɎǣɀƺȸɀِáǝƏɎټɀȅȒȸƺًɎǝǣɀǕȸȒɯɎǝǣɀȇȒɎƬȒȅǣȇǕƏɎɎǝƺƺɴȵƺȇɀƺȒǔ performance, which is one of several signals that point to both the value placed on ecommerce by consumers as well as the continuation of a strong macroeconomic environment. Meanwhile, paid search is in the