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2015 Marketing Technology Predictions-The Future of Marketing.pdf |
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2014 was another year marked by huge acquisitions of marketing technologies. As 2015 approaches, many marketers are wondering what’s next for the industry. Most important, they need to know how those coming changes will impact their ability to engage with their customers.The concern makes sense. On one hand, you have the marketing cloud, a newly coined term without much definition around what it means and how it really works. On the other hand, you have many new players in the market and you nee
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