Sprout Social：2024年内容基准报告（英文版）

Consider this: Not only is social media usage growing, but 38% of consumers plan to use more networks in 2024, according to a Q4 2023 Sprout Pulse Survey. Regardless of whether it’s social team, influencer, user or AI-generated, what you post—and what you choose not to—is the crux of every brand’s social strategy. Audience engagement, brand affinity, customer acquisition. These are all exports of a digital economy whose primary currency is content. How does yours stack up? Our 2024 Content B