Emarsys：2024年英国顾客忠诚指数报告（英文版）

2022 ushered in peak levels of loyalty—with 73% of consumers surveyed in the UK saying they were “loyal” to certain retailers, brands and stores. But as the tough economic environment globally continues, overall loyalty is down 12% and 8% in 2023 and 2024, respectively. New technologies may be impacting this shift. Artificial Intelligence (AI) makes it easier for customers to discover a wide array of alternatives and compare platforms, encouraging them to switch brands easily. Brands are also