MCP Insight&smmadex：2024年广告透明度及品牌安全白皮书-聚焦DCB（直接运营商计费）（英文版）

MCP Insight and Smadex present this whitepaper. Our collective mission is to educate businesses about the opportunities in the digital sphere, especially as it relates to the emergence of Direct Carrier Billing (DCB). Smadex is on a mission to bring customers to your digital door using advanced User Acquisition tactics for Mobile Subscription Services. As the customer journey progresses, MCP Insight brings additional support to the antifraud fight. MCP Insight creates solutions that not only