MikMak：2024这是提高盈利能力的季节-多渠道品牌转换假日购物者的基准与见解报告（英文版）

n an age of economic uncertainty, with many multichannel brands seeing shrinking margins and digital landscapes constantly changing, it is increasingly important to optimize marketing and media strategies towards profitability. This guide highlights key insights to help: Accelerate sales and market share by ensuring every consumer touchpoint is shoppable and equipping your teams with the right consumer, channel and retailer insights. Drive profitability and reduce costs by gathering first-party