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GfK:消费者实体店内网络行为调查报告.pdf |
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Shoppers bringing online competition inside bricks-and-mortar storesNew considerations for physical retailers:
Four in ten shoppers worldwide are using their mobile phones while shopping inside a store to compare prices
Four in ten are contacting friends or family for advice
Over a third take pictures of products they might buy
Nuremberg, February 23, 2015
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