Parks Associates：2024年人工智能在媒体、娱乐和广告领域的崛起：消费者态度及隐私安全问题调研报告（英文版）

Artificial intelligence (AI) has the potential to transform how businesses operate and how consumers watch and interact with devices and entertainment services. AI, specifically generative and conversational AI, will open new opportunities for workers and businesses to become more efficient, saving both time and cost as well as delivering new AI-enabled products and services. Today’s decision makers need to understand consumer perceptions around AI and assess opportunities while simultaneousl