Circana：2025年超级碗消费者数据报告（英文版）

Maybe it’s the draw of a potential three-peat for the Kansas City Chiefs, but the percentage of consumers who report they’ll watch Super Bowl LIX is up from the peak of the pandemic. Read on to learn how consumers plan to watch the Kansas City Chiefs vs. the Philadelphia Eagles, and how football fans plan to spend in support of game day fun. Super Bowl Viewing • Fifty-seven percent of respondents report they’ll be watching the game. The percentage not watching the game is down to 29%, compare