Intershop：2024年B2B数字购物的便利度提升策略终极指南报告（英文版）

This Copperberg survey uncovers the emerging depth of digital buyer convenience in B2B, extending beyond simple awareness to purchase, creating an endless digital buying cycle, enhancing customer lifetime value and simplifying the ease of doing business at every step of the buyer journey. Designed to explore the maturity of digital commerce in the manufacturing industry, this survey engaged industry digital experts on critical aspects of the digital buying experience, including strategy, oper