VISA&PYMNTS Intelligence：2025年全球数字购物指数报告：SMB版（英文版）

Globally,SMBs are 45% less likely to offer a seamless cross-channel shopping experience than large merchants, but thosethat do so reap revenue rewards.The same percentage of SMBs and large merchants thatoffered this experience were just as likely to report theirrevenue grew last year. Meanwhile, SMBs that did not offer thisexperience were the least likely to report revenue growth.Looking forward, SMBs that offer this experience are alsomore likely to expect continued growth than SMBs that don