Sprinklr：2023年科技公司以客户为主导的营销策略报告（英文版）

Marketers faced a big challenge when Google announced it would end third-party cookies in Chrome. The regulation was not limited to Chrome and was set to impact all browsers. In fact, Gartner estimates that 75% of the global population will have its personal data protected under modern privacy regulations by the end of 2024. Brands responded by creating new loyalty programs to collect first-party data and fuel growth. However, navigating a cookie-less world is difficult and marketers are stru