Pixalate：2024年Q1亚马逊Fire TV异常与欺诈性捆绑ID风险报告（英文版）

This report provdes inslghts into a common challenge in Connected TV(CTV)advertising -the usage of Bundle lDs to ldentify apps and thechallenges around mapping these Bundle lDs to the actal apps.Unmapped Bundle IDs are problematc from the POv of targeting.reporting,and may also be indicatke of fraud/spoofing. These findings arebased on over 18 blllon open programmatic ad impresslons across CTVpla tforms analyzed by Plxalate In March 2024.