We are social：2024年下一代影响力：定义品牌与网红合作新时代的趋势报告（英文版）

Creators are getting burned out and retiring from the industry and viewers are thinking critically about what makes content draining or energising. Beyond people’s screens, a cost of living crisis has made it harder for them to live (or even imagine) their dreams – and this is reflected in the dreams they want to see played out on social. 2023’s ‘deinfluencing’ showed an agile creator economy in the face of economic shifts, but also called into question how brand and influence work best toget