Contentsquare&CSQ：2024年电商网站旺季备战攻略报告：九大品牌零售商的用户体验（UX）案例分析（英文版）

Every visit and every click offers an opportunity to convert and retain a visitor… or a missed opportunity and a waste of precious spend. And that’s particularly the case during peak seasons, the days around holidays when traffic gets a major boost—and customers are more conversion-prone. According to our Peak Season Benchmark data, Black Friday was a bright spot in a tough year for retailers in 2023. Traffic shot up by +32.7% in volume during Black Friday weekend from pre-peak levels. And conve