BORRELL ASSOCIATES：2025年美国本地数字媒体报告（英文版）

Local digital advertising cleared a historic threshold in 2024, topping $100 billion and accounting for roughly 70 percent of all local ad spending—an inversion of the 1990s-era hierarchy that once favored print. The post-pandemic rebound is modest but unmistakable: we’re projecting local digital outlays to grow 3.9% in 2025 and to hover around 4% annually through 2028, extending digital’s share gains at the expense of print, broadcast, and cable media. Consumer behavior is reinforcing the