Circana：2024年搜索到销售的连接-赋予品牌预测趋势、提升效果和制定制胜策略的能力报告（英文版）

The rise of digital commerce has significantly reshaped consumer preferences, making it increasingly challenging for brands to accurately understand and predict consumer behaviour and broader macroeconomic trends. In this rapidly evolving landscape, marketers need to be more agile than ever, equipped with the right data and tools to succeed. However, traditional data sources, once reliable, are now less effective and more prone to bias and inaccuracies, which hinders accurate decision-making.