moving walls：2024年现代营销战略中户外广告的核心价值白皮书（英文版）

Out-of-home (OOH) advertising is a must-have in your marketing strategy. Why? Because it delivers numerous benefits that significantly enhance brand visibility and engagement. By strategically placing your brand in high-traffic areas, OOH campaigns ensure that your brand receives maximum exposure to diverse demographics where people live, work, shop, and socialize. This form of advertising generates immediate and lasting impact on consumers, increasing brand recognition and recall. Furthermor