Wunderkind：2025年澳大利亚数字商务消费者见解报告（英文版）

Smartphones are the go-to device for online purchases, with usage rates at 99% for Gen X, 97% for Millennials, 94% for Gen Z, and 95% overall. However, desktops still play a significant role, especially for Boomers (79%) and male shoppers (76%). This underscores the need for mobile-first strategies while maintaining desktop optimisation. 2. Younger Shoppers Drive Frequency Gen Z and Millennials dominate shopping frequency, with 51% and 41% respectively shopping online 2–3 times a week compare