MAGNA：2024品牌信任维度报告（英文版）

The study by MAGNA Media Trials, Initiative,and Vevo revealed that brand trust significantlyimpacts the bottom line across variousindustries. The study identifies reliability,respect, ethics, authenticity, and relatability asthe top drivers of trust. Interestingly, theresearch also highlights the critical role ofbrand trust in purchases across diverseaudiences, emphasizing the importance ofinclusiveness