Wunderkind：2025年美国消费者见解报告数字商务报告（英文版）

In partnership with MX8 Labs, Wunderkind conducted the 2025 Consumer Insights Report, focusing on U.S. consumers. Building on last year’s findings, this report delves into the latest trends shaping online purchasing behavior across the United States. This year’s research explores U.S. consumers’ shopping plans for 2025, key drivers influencing purchase decisions, and preferred channels for receiving offers and messaging. It also examines motivations for opting into brand communications, attit