ComScore：Local Online Advertising Conference 2015（英文版）

Local Online Advertising Conference 2015 Key Findings: Mobile and Digital CommerceMobile digital engagement has surged -- to the extent that marketers MUST have a mobile strategy.However, overall usage of the desktop has not declined, so marketers also need to maintain a desktop strategy.Apps have become the majority way of accessing the internet.The app challenge for marketers is a two-fold conundrum: first, how to get the app downloaded to the mobile device, but then how to ensure usage.T