Adobe：2015年大数据营销趋势报告（Quarterly Digital Intelligence Briefing）（英文版）

1 Foreword by Adobe2 Introduction and review of 20143 Customer experience in the ascendancy4 Driving a CX-friendly culture5 Marketing gets personal and personalisation goes omnichannel6 Geo-targeting signposts a new era in mobile7 Marketers join up the channels 8 Data-driven marketing: from catchphrase to treasure trove9 Companies continue to grapple with ROI measurement10 Appendix